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Task 1
24 hours after you submitted your ideas to MyStarbucksIdea, go back to the site and visit your entry. Then copy and paste (or upload a document containing):
- Your idea
- The number of points awarded
- What reaction your idea received. (Please summarize the comments if you receive more than one.)
Please do not exceed 400 words for this task.
Idea:
There should be free Wifi in all Starbucks stores
Number of points :
120
Reaction :
No comments received
There should be free Wifi in all Starbucks stores
Number of points :
120
Reaction :
No comments received
Task 2
Respond to the question: How did this experience make you feel about Starbucks in general? Please do not exceed 300 words.
Starbucks has clearly embraced the digital realm. With a strong presence on multiple social networks, the brand has set a high bar when it comes to being social and engaging its customers. They are at or near the top of nearly every major brand ranking in social media.One important reason is because they have combined the concepts of change, experimentation, social media, customer engagement and market research and made the results key components of their dominant brand.
Task 3
Respond to the question: What type of co-creation (i.e., submitting, designing, tinkering, collaborating) is Starbucks employing through this platform? Explain your choice. Please do not exceed 200 words for this task.
As i have said they have combined the concepts of change, experimentation, social media, customer engagement and market research and made the results key components of their dominant brand.
Task 4
Respond to the question: What is Starbucks trying to achieve through this platform? Please do not exceed 300 words for this task.
It encourages customers to submit ideas for better products, improving the customer experience, and defining new community involvement, among other categories.
Clearly, Starbucks has seen and believes what Peter Drucker has to say about business adaptability. Customers can submit, view, and discuss submitted ideas along with employees from various Starbucks departments ‘Idea Partners’. The company regularly polls its customers for their favorite products and has a leaderboard to track which customers are the most active in submitting ideas, comments, and poll participation.The site is at once a crowdsourcing tool, a market research method that brings customer priorities to light, an on-line community, and an effective internet marketing tool.
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