Digital Marketing Project UIUC

Website Developed/Managed by Prakhar Thapak

Task 1

Share the information below for each of the five products (coffee, detergent, men’s T-shirt, battery, television):

• Brand name
• Store price
• Lowest local retail price
• Lowest Internet retail price

Item                                           Store   Local   Online

Maxwell House Coffee                7.92    7.90     8.45  

Tide Detergent                           14.78  14.24   13.10

T-Shirt- Jockey                          12.00  18.99   11.99

Duracell Batteries                       9.98    8.75    7.51

Samsung TV                              248     258     228

Task 2

Calculate the total amount of money you would have saved by buying these items via an Internet retailer (not counting the cost of shipping). What did you learn from this?

Please do not exceed 300 words for this task.

If I had purchased all items on the internet rather than in my local retail store, I would have saved $26 out of which television was the item with highest saving

I learned that retail outlets are somewhat costlier as compared to internet market due to the cost of transportain,retail endorsment,wholesale transport and distributor part.

Task 3

Respond to the question: How did you feel about using this shopping tool? Will you use it in the future? How will you use it?

Please do not exceed 400 words for this task.

Scanning barcodes was very quick and accurate, but the cost differences were insignificant. It was not working half of the time and was not giving useful results which could help me in saving more money.Bar code scanner sometimes takes way too long to get any registration,& almost always it shows no local stores. There's never any local prices, just online. Not at all want I was hoping for. Does not live up to the news hype. Extremely disappointed.

I will not use the app again

Task 4

Respond to the question: How could this tool be enhanced? What would make it even more valuable?

Please do not exceed 400 words for this task.

• scanning upc code automatically
• Modifying bar code scanner
• should also give local prices
• Works lousy in Lollipop Red Laser works great on iOS, but lousy for Android Lollipop 5.0.1. It will not detect a simple URL as a QR code. By comparison, Kaywa Reader has no issues whatsoever scanning the same QR code.
• It does not even have the basic stores around me available. Abd it only shows you the basic price not the advertised prices like 3 for 10 on soda ect. not what i thought it would be.